Step-by-step guide

How to give agency access to Amazon Ads

Last updated: August 2026

How to give agency access to Amazon Ads: use Amazon Ads user management — the agency is invited with a role through the account's user settings. Open Account settings → Manage users, add the agency, choose the access level, and confirm. You never share a password and can remove access anytime.

Before you start

Have these ready — it's what onboarding stalls on:

Step-by-step

  1. Open Amazon Ads console → Account settings.
  2. Go to Manage users.
  3. Invite the agency by email.
  4. Assign the role (Admin, Editor, Viewer).
  5. Send — the agency accepts.
Where 90% of onboardings fail: Brand/entity permissions can be tangled; request the specific advertising account and role.

Which access level to grant

Grant the minimum the work needs. On Amazon Ads, the levels are:

Access level / roleWhat it can do
AdminFull control including users.
EditorCreate and manage campaigns. Usual agency level.
ViewerView campaigns and reports.

How long it takes, and who does what

A few minutes to invite; the agency accepts the invitation.

What you (the client) do

Open Account settings → Manage users and grant the access — a few minutes.

What the agency does

Accept and confirm from their side, then start work.

How to check it worked

Access is granted when:

If it doesn't work

The most common problems and how to fix them:

Entity/brand permissions tangled

Amazon separates advertising accounts, brands and entities. Grant access to the specific advertising account the agency needs.

Invitation pending

The agency must accept the emailed invite.

Why you don't share a password

The agency is invited as a user by email with a role — no password shared, removable anytime.

The faster way: one link

Everything above is why agencies switch to a single link. HandItSafe requests exactly this Amazon Ads access for you — the client approves through Amazon Ads's official process in about three minutes, no password shared, and keeps a panel to remove it anytime. When the engagement ends, removing access is one tap with a full log.

FAQ

Giving Amazon Ads access — questions

Do I share my Amazon login?

No. The agency is invited as a user by email with a role.

Which role for an agency?

Editor to manage campaigns; Admin only if they must manage users.

Can I remove access later?

Yes, from Manage users. HandItSafe adds one-tap client removal.

Editor or Admin for an agency?

Editor to manage campaigns; Admin only if they manage users.

Does this cover Amazon DSP?

DSP access is managed separately; grant it in the DSP console if the agency runs programmatic.

Keep reading

Related guides

Skip the whole thing — send one link.

HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.