Advertising · Integration

Share Microsoft Ads access without sharing a password

Last updated: August 2026

To give an agency access to Microsoft Ads, use Microsoft Advertising account linking — your agency account is linked to the client's via Microsoft's access process. No password is shared, the client keeps ownership of Microsoft Advertising accounts, and access can be removed anytime.
Full step-by-step guide

The official way to grant Microsoft Ads access

Microsoft Advertising account linking — your agency account is linked to the client's via Microsoft's access process. You'll find it under Account settings → Users / Manager accounts. The client keeps ownership of Microsoft Advertising accounts; the agency is granted only what you assign.

The mistake almost everyone makes: Email invitations stall in inboxes; a single request link removes the lag.

What you'll need first

Access levels explained

Grant the least access the work needs. Here's what each level on Microsoft Ads can do:

Access level / roleWhat it can do
Super AdminFull control including users and billing.
StandardManage campaigns; limited account settings. Usual agency level.
ViewerView-only access.
Manager account linkLink the agency's manager account to yours (agency model).

How long it takes

A few minutes to send the request; the agency accepts. Email invitations can take longer if they sit unread.

Why this is safer than sharing a password

Microsoft links accounts or invites users through its own access process — no password shared. You keep ownership and can unlink or remove anytime.

Or do it in one link

Every step above is why agencies move to a single link. HandItSafe requests exactly the Microsoft Ads access you need — the client approves it through Microsoft Ads's own process in about three minutes, no password shared, and keeps a panel to see and remove access anytime. That visibility is why clients approve faster, and it makes offboarding a one-tap job later.

Read the full step-by-step guide to giving Microsoft Ads access

FAQ

Microsoft Ads access — your questions answered

Do I share my Microsoft login?

No. Microsoft Advertising links accounts through its own access process; you keep ownership.

How long does Microsoft Ads onboarding take?

Manually, days waiting on invitations. With one link, minutes.

Can I unlink the agency later?

Yes, from Account settings. HandItSafe adds a one-tap client remove.

User invite vs manager account link?

Manager account linking suits agencies managing many clients; a user invite grants one person. Both avoid password sharing.

Which level for a media agency?

Standard to manage campaigns; Super Admin only if they must manage users and billing.

Keep reading

Related guides

Skip the whole thing — send one link.

HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.