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Step-by-step guide

How to give agency access to Snapchat Ads

Last updated: August 2026

How to give agency access to Snapchat Ads: use Snapchat Business Manager member roles — the agency is added as a member with ad-account roles. Open Business Manager → Members / Ad accounts → Roles, add the agency, choose the access level, and confirm. You never share a password and can remove access anytime.

In this guide

Before you start

Have these ready — it's what onboarding stalls on:

Step-by-step

  1. Open Snapchat Business Manager.
  2. Go to Members and click Add member.
  3. Enter the agency member's email.
  4. Assign the ad account and role.
  5. Confirm.
Where 90% of onboardings fail: Not assigning the ad account after adding the member leaves them with no functional access.

Which access level to grant

Grant the minimum the work needs. On Snapchat Ads, the levels are:

Access level / roleWhat it can do
Business AdminFull control of the Business account. Keep this.
Ad account: AdminFull control of the ad account.
Ad account: Campaign managerCreate and manage campaigns.
Ad account: Data analystAnalytics access.
Ad account: Reports viewerView reports only.

How long it takes, and who does what

A few minutes to add a member and assign an ad-account role.

What you (the client) do

Open Business Manager → Members / Ad accounts → Roles and grant the access — a few minutes.

What the agency does

Accept and confirm from their side, then start work.

How to check it worked

Access is granted when:

If it doesn't work

The most common problems and how to fix them:

Member added but can't do anything

Assign an ad-account role after adding the member — membership alone grants no ad access.

Wrong role

Edit the member's ad-account role in Members.

Why you don't share a password

Members are added by their own email with specific ad-account roles — no password shared, removable anytime.

The faster way: one link

Everything above is why agencies switch to a single link. HandItSafe requests exactly this Snapchat Ads access for you — the client approves through Snapchat Ads's official process in about three minutes, no password shared, and keeps a panel to remove it anytime. When the engagement ends, removing access is one tap with a full log.

FAQ

Giving Snapchat Ads access — questions

Do I share my Snapchat login?

No. Members are added by their own email with specific ad-account roles.

What role for an agency?

An ad-account role that lets them create and manage campaigns.

Can access be removed?

Yes, from Members. HandItSafe adds one-tap client removal.

What role for a media buyer?

Campaign manager on the ad account.

Can I limit them to reporting?

Yes — assign Reports viewer or Data analyst.

Keep reading

Related guides

How to remove Snapchat Ads accessSnapchat Ads access overviewClient onboarding for agencies

Skip the whole thing — send one link.

HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.