Advertising · Integration
Last updated: August 2026
Business Profile manager roles — the agency is added as a Manager, keeping the owner in control. You'll find it under Business Profile → Settings → Managers / People and access. The client keeps ownership of Google Business Profile listings; the agency is granted only what you assign.
Grant the least access the work needs. Here's what each level on Google Business Profile can do:
| Access level / role | What it can do |
|---|---|
| Primary owner | Ultimate control, including transferring ownership. You keep this. |
| Owner | Nearly full control including managing users. Don't grant to agencies. |
| Manager | Edit the profile, post, reply to reviews, view insights — without removing owners or transferring the listing. The right level for an agency. |
1–2 minutes to invite; the agency accepts the emailed invitation. There can be a short verification delay on new profiles.
The agency is added by their Google email as a Manager — no password shared. You remain owner and can remove them anytime.
Every step above is why agencies move to a single link. HandItSafe requests exactly the Google Business Profile access you need — the client approves it through Google Business Profile's own process in about three minutes, no password shared, and keeps a panel to see and remove access anytime. That visibility is why clients approve faster, and it makes offboarding a one-tap job later.
Read the full step-by-step guide to giving Google Business Profile access
FAQ
Manager. It lets them post, reply and edit without the power to remove you or transfer ownership.
No. The agency is added by their own Google email.
People and access → Remove. HandItSafe surfaces this in the client panel.
Manager. It covers posting, reviews and insights without the power to remove you or transfer the listing.
Yes, add each by their own Google email as a Manager.
HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.