Advertising · Integration
Last updated: August 2026
Merchant Center user management — the agency is added by email with a chosen role. You'll find it under Settings → People and access. The client keeps ownership of Google Merchant Center accounts; the agency is granted only what you assign.
Grant the least access the work needs. Here's what each level on Google Merchant Center can do:
| Access level / role | What it can do |
|---|---|
| Admin | Full control including users and account settings. |
| Standard | Manage products, feeds and most day-to-day tasks. Usual for a shopping agency. |
| Email contacts | Receive specific notifications only, no account access. |
1–2 minutes. Add the user; access is immediate.
Added by the agency's own Google email at the level you choose — no password shared, removable instantly.
Every step above is why agencies move to a single link. HandItSafe requests exactly the Google Merchant Center access you need — the client approves it through Google Merchant Center's own process in about three minutes, no password shared, and keeps a panel to see and remove access anytime. That visibility is why clients approve faster, and it makes offboarding a one-tap job later.
Read the full step-by-step guide to giving Google Merchant Center access
FAQ
No. Added by the agency's own Google email.
Standard for day-to-day feed and product work; Admin only for account management.
Yes, instantly. HandItSafe shows it in the client panel.
Standard covers feed and product work. Reserve Admin for account management.
Yes. For Shopping ads the agency usually needs both, linked together.
HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.