Advertising · Integration
Last updated: August 2026
Meta Business Manager asset access — the Instagram account is shared via Business Settings, not by handing over the login. You'll find it under Business Settings → Accounts → Instagram accounts → Assign partner. The client keeps ownership of Instagram professional accounts; the agency is granted only what you assign.
Grant the least access the work needs. Here's what each level on Instagram can do:
| Access level / role | What it can do |
|---|---|
| Standard/asset access | Manage the account's content and ads as assigned. |
| Admin/full control | Full control of the Instagram asset. Grant sparingly. |
3–5 minutes once the account is in Business settings; the agency accepts.
When the account is in Business Manager you share access as an asset — no login handed over, no new-device lockouts, removable anytime.
Every step above is why agencies move to a single link. HandItSafe requests exactly the Instagram access you need — the client approves it through Instagram's own process in about three minutes, no password shared, and keeps a panel to see and remove access anytime. That visibility is why clients approve faster, and it makes offboarding a one-tap job later.
FAQ
No. When the account is linked to Business Manager, you share access as an asset — no login handed over.
Instagram flags new-device logins. Asset access through Business Manager avoids that entirely.
Yes, from Business Settings. HandItSafe shows it in the panel.
No, if the account is connected to Business Manager. You share it as an asset.
Instagram flags logins from new devices/locations. Asset access avoids logging in as you entirely.
HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.