Advertising · Integration

Share Meta Pixel access without sharing a password

Last updated: August 2026

To give an agency access to Meta Pixel, use Meta Business Manager data-source sharing — the Pixel is shared as an asset with a role. No password is shared, the client keeps ownership of Meta Pixels (datasets), and access can be removed anytime.
Full step-by-step guide

The official way to grant Meta Pixel access

Meta Business Manager data-source sharing — the Pixel is shared as an asset with a role. You'll find it under Business Settings → Data sources → Pixels → Assign partner. The client keeps ownership of Meta Pixels (datasets); the agency is granted only what you assign.

The mistake almost everyone makes: Forgetting to share the Pixel means the agency can't optimize or track conversions even with ad-account access.

What you'll need first

Access levels explained

Grant the least access the work needs. Here's what each level on Meta Pixel can do:

Access level / roleWhat it can do
AnalystView and use Pixel events for reporting and optimization.
AdminManage the Pixel setup, events and settings.

How long it takes

A couple of minutes to assign the Pixel as an asset; the agency accepts.

Why this is safer than sharing a password

The Pixel is shared as a data-source asset via partner access — no password shared, removable anytime.

Or do it in one link

Every step above is why agencies move to a single link. HandItSafe requests exactly the Meta Pixel access you need — the client approves it through Meta Pixel's own process in about three minutes, no password shared, and keeps a panel to see and remove access anytime. That visibility is why clients approve faster, and it makes offboarding a one-tap job later.

Read the full step-by-step guide to giving Meta Pixel access

FAQ

Meta Pixel access — your questions answered

Do I need to share the Pixel separately?

Often yes — ad-account access doesn't automatically include the Pixel. Partner access can bundle both.

What Pixel role for an agency?

Analyst to view and use events; Admin to manage the Pixel setup.

Can I remove Pixel access?

Yes, from Data sources. HandItSafe surfaces it in the client panel.

Is Pixel access separate from the ad account?

Yes. Share the Pixel as its own asset, or request it together with the ad account in one link.

Analyst or Admin on the Pixel?

Analyst for optimization and reporting; Admin only for managing the Pixel itself.

Keep reading

Related guides

Skip the whole thing — send one link.

HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.