Advertising · Integration

Share X (Twitter) Ads access without sharing a password

Last updated: August 2026

To give an agency access to X (Twitter) Ads, use X Ads account access — the agency is granted an account role via Ads Manager. No password is shared, the client keeps ownership of X Ads accounts, and access can be removed anytime.
Full step-by-step guide

The official way to grant X (Twitter) Ads access

X Ads account access — the agency is granted an account role via Ads Manager. You'll find it under Ads Manager → Account access → Add access. The client keeps ownership of X Ads accounts; the agency is granted only what you assign.

The mistake almost everyone makes: Granting Account administrator when Ad manager suffices over-shares. Match role to task.

What you'll need first

Access levels explained

Grant the least access the work needs. Here's what each level on X (Twitter) Ads can do:

Access level / roleWhat it can do
Account administratorFull control including access and payment. Keep this.
Ad managerCreate and manage campaigns and creatives. Usual agency level.
Campaign analystView campaigns and analytics.
Creative managerManage creatives and media.
Organic composerCompose organic posts only.

How long it takes

1–2 minutes in Ads Manager → Account access.

Why this is safer than sharing a password

Access is granted to the agency's own X handle with a role — no password shared, removable anytime.

Or do it in one link

Every step above is why agencies move to a single link. HandItSafe requests exactly the X (Twitter) Ads access you need — the client approves it through X (Twitter) Ads's own process in about three minutes, no password shared, and keeps a panel to see and remove access anytime. That visibility is why clients approve faster, and it makes offboarding a one-tap job later.

Read the full step-by-step guide to giving X (Twitter) Ads access

FAQ

X (Twitter) Ads access — your questions answered

Password needed for X Ads?

No. Access is granted to the agency's own X handle with a role.

Which X Ads role for an agency?

Ad manager to run campaigns; Account administrator to also manage access.

How do I remove X Ads access?

Account access → remove. HandItSafe shows it in the panel.

Ad manager or Account administrator?

Ad manager to run ads; Account administrator only if they manage access and billing.

Can they post organically?

Only if you grant Organic composer or a higher role that includes it.

Keep reading

Related guides

Skip the whole thing — send one link.

HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.