Step-by-step guide
Last updated: August 2026
Have these ready — it's what onboarding stalls on:
Grant the minimum the work needs. On Google Merchant Center, the levels are:
| Access level / role | What it can do |
|---|---|
| Admin | Full control including users and account settings. |
| Standard | Manage products, feeds and most day-to-day tasks. Usual for a shopping agency. |
| Email contacts | Receive specific notifications only, no account access. |
1–2 minutes. Add the user; access is immediate.
Open Settings → People and access and grant the access — a few minutes.
Accept and confirm from their side, then start work.
Access is granted when:
The most common problems and how to fix them:
Access is fine; the feed itself may have disapprovals. Check Products → Diagnostics separately.
You need Admin on the Merchant Center account.
Added by the agency's own Google email at the level you choose — no password shared, removable instantly.
Everything above is why agencies switch to a single link. HandItSafe requests exactly this Google Merchant Center access for you — the client approves through Google Merchant Center's official process in about three minutes, no password shared, and keeps a panel to remove it anytime. When the engagement ends, removing access is one tap with a full log.
FAQ
No. Added by the agency's own Google email.
Standard for day-to-day feed and product work; Admin only for account management.
Yes, instantly. HandItSafe shows it in the client panel.
Standard covers feed and product work. Reserve Admin for account management.
Yes. For Shopping ads the agency usually needs both, linked together.
Keep reading
HandItSafe requests exactly this access in one link. No passwords. Your client keeps a panel to remove it anytime.