What is agency access management?

Why it matters for agencies

Good access management means fast onboarding, a clear record of who can access what, and clean offboarding when a client or staff member leaves.

The short version

If you're an agency or a client trying to get set up quickly: agency access management is the practice of granting, tracking and removing an agency's access to client marketing accounts across platforms — ideally through official partner systems rather than shared passwords. The practical takeaway is that you should never need to share a password to make this work — every major platform has an official way to grant access, and it can always be removed later.